Acquire New Patients. Increase Referrals.
Communicate Your Expertise.

The Patient Path to Care Has Changed. Has Your Healthcare Marketing Changed with It?

The patient healthcare journey has changed.  Patients prepare for their wellness journey in advance – researching their ailments, reading online reviews and seeking referrals, not from their primary care doctor, but from their social media circles.  Patients walk into their healthcare providers more informed and with higher expectations for their care.

As healthcare providers, your marketing must adjust to this new patient path to care.  That means using data to better understand your patient’s needs – both before, during and after your care.  It means showcasing your expertise and providing that upfront information around conditions and treatments.  It means being involved in the research and conversations taking place before patients even book an appointment.

MassLive Media Group Health Marketing has strategized solutions for healthcare providers grappling with the changing state of healthcare marketing.  Our team of healthcare marketing strategists understand the best techniques to acquire new patients, increase referrals and communicate your expertise.  Below are some of the strategies and resources that makeMassLive Media Group Health Marketing solutions truly unique.


Strategies Grounded in Data

Our unique set of healthcare marketing data includes data sourced directly from hospitals, physicians, and healthcare providers to understand patient volume and propensity.  We layer in local data related to medical claims index, the local rate of diagnosis, procedure and prescription information which together pinpoints high density communities for your marketing strategy.


Highlighting Your Expertise with Content

Research is central to the new patient path to care. Developing content and ensuring that it is seen by potential patients, positions you as a credible healthcare provider and a top-of-mind option for care. Whether as a written blogs, website content, social media posts or video all provide platforms showcase your knowledge and expertise to potential new patients.


Telling Your Brand Story

What procedures do you perform better than anyone? Why do patients love you? MassLive Media Group Health Marketing will use your unique strengths, and our marketing expertise, to differentiate you from your competitors while building your brand. Our team of talented creative designers conceptualize full campaigns showcasing your brand story.


Hospital & Health Systems Marketing

  • Service Line Promotion
  • Brand Awareness
  • Physician Promotion
  • Public & Community
    Health Initiatives
  • Population Health Management

Private Practice Marketing

  • Patient Acquisition
  • Brand Awareness
  • Thought Leadership &
    Community Outreach
  • Co-Op Activation for Select
    Service Lines
  • Doctor to Doctor Referral

Seniors & Home Health Marketing

  • Future Resident & Family
    Outreach & Education
  • Brand Awareness
  • Home Health & Hospice Branding,
    Thought-Leadership and
    Referral Marketing

Health Marketing Capabilities to Acquire Patients, Increase Referrals and Communicate Your Expertise

Our strategies and solutions are grounded in extensive and reliable healthcare market data – taking the guess work out of creative messaging, content creation, audience segmentation and media selection.  Below are only a few of the healthcare marketing solutions MassLive Media Group Health Marketing utilizes to craft successful campaigns for healthcare providers.

Marketing Strategy

Audience Research

Channel Management


Content Distribution

Data Science


Data Analysis

Predictive Analysis

Messaging Profiles

Search & Social Media


Paid Social Marketing

Content & Distribution

Optimization & Reporting

Content Creation

Blog Writing

Sponsored Content

Content Calendars

Digital/Print Creative

Video Marketing

Concepting & Scripting

Video Production

Video Distribution

Targeting Optimization

Digital Marketing


Search Retargeting

Audience Targeting

Behavior Targeting

Recruitment Marketing

Audience Research

Channel Management

Customized Messaging

Content Distribution

Creative Services

Video & Photoshoots

Digital/Print Ad Creation

Interactive 3D Tours

Collateral & More

With an award-winning creative team, anything is possible.

Compelling creative is essential to any health-specific marketing plan. Our creative team crafts compelling videos, photos, display/print ads, content pieces and more to tell your story. Our creative team has won 7 International Video Awards and 20 New York State Advertising and Marketing Creative Excellence Awards (most by any media company in the state) since 2020.

See some examples of our healthcare creative chops

Health marketing insights just for you!

Discover our dose of marketing insights related to healthcare.

A Few of Our Health-Related Clients

Healthcare Marketing Success Stories

Private Specialty Practice, In-Market , 1 location| Marketing Partner since 2019

The Challenge

Be the dominate specialty office in this category in Central PA

The Goal

Grow market share; increase appointments, increase e-book downloads to educate (lower funnel conversations.)

The Strategy

Utilize Social, Search, Display, Re-targeting tactics with audience targeting.  Establish trends and adapt tactics as business needs change.

The Result

Increase in market share, 36% increase YoY in mobile CTC functionality and a 77% increase in booked appointments from website

Private Specialty Practice, Out-of-Market, 23 locations | New Partner

The Challenge

Well-known in primary market, but less traffic in newer three south central PA offices

The Goal

Drive awareness/affiliation for three PA locations; increase appointment request in specific locations, increase specific service line appointments

The Strategy

Display and Social/ audience targeting

The Result

Almost a 60% increase in new visitors to website, top 5 search results were inquiries at target locations.  Client cited a notable increase in calls and appointment setting at three target locations

Large Hospital System, In-Market, four hospital locations, numerous affiliates | Marketing Partner since 2014

The Challenge

Brand awareness for acquisitions and new hospital location + constant healthcare recruitment needs

The Goal

Align with the #1 news site in PA for Halo affect in a unique and engaging format to increase market awareness, supplement programmatic digital efforts and speak to our highly engaged, substantial audience daily.

The Strategy

Sponsorships; exclusive, integrated (display, video, job fairs, sponsor content, ROP, special publications) to speak to a large audience, frequently and diversely

The Result

Although metrics can’t be tracked, each sponsorship has been renewed a minimum of three years citing the ease of customer service as a marketing partner, unique/integrated solutions, high visibilty on our site and understands marketing success is defined by more than the metrics. 300% increase in search traffic

Small Private Specialty Practice, In-Market, 1 location, Expanding to a “Wellness Center” with four additional specialty practicioners | Marketing Partner since 2017

The Challenge

Educate market about cutting edge technology, seminar attendence, expand market area geographically

The Goal

Increase appointment count, Increase size of service market area, increase seminar attendence

The Strategy

Display, Search, Social, Video and video production/audience targeting

The Result

Q4 was their best quarter financially in the history of their business allowing them to spring board to their expansion. Search increase 136%.

Medical Marjuania Dispensary, In-Market, 14 locations | Marketing Partner since 2020

The Challenge

New dispensaries in PA market.  Market becoming saturated with new players and expansion of current facilities

The Goal

Create awareness, drive website traffic and store traffic

The Strategy

Section Takeovers, Display, Social, Podcast sponsorship

The Result

Awareness tactics created a CTR triple the standard metric and search traffic increased 650%.  Podcast downloads close to 1,000,000 Feb 2022

What Our Customers Are Saying

Baystate Savings Bank



Baystate Health Foundation

I recently worked with Paul Illouz at MassLive to promote the annual 94.7 WMAS Radiothon for Baystate Children’s Hospital. The service I received was professional, informative, and timely. I would highly recommend MassLive for your advertising needs!

Diverse group of four nursing students standing together outdoors

Are You A HealthCare Provider Looking to Recruit?

Attracting top talent is difficult. The MassLive Media Group’s healthcare recruitment approach takes a look at the whole healthcare recruitment marketing funnel.  We tell your business and culture story – what makes working at your hospital unique.  We showcase your points of differentiation – pay, benefits, culture, etc.  And of course we raise the profile of your open positions and connect you with qualified candidates looking for a change.

Let’s Discuss Your Healthcare Marketing

We have a proven strategy to help healthcare providers attract and retain patients.

or call 800-246-0855

Manufacturing Recruitment Strategy

Worker shortages in manufacturing industry is real. Highly skilled positions remain open as a significant portion of the manufacturing workforce is nearing retirement age. For manufacturers, building and maintaining a robust and skilled talent pool is key for both short-term and long-term hiring success.

Recruitment Marketing as a Relationship Builder, Not Just Candidate Sourcing

Don’t wait to be present until a position is open – consistently position your brand in front of both passive and active job seekers. Consistent branding creates a talent pool who is familiar with your company, benefits, culture and therefore more likely to consider you when looking to make a career change. Top of the funnel marketing tactics such as video and display make your brand presence known.

Build A Connection By Understanding Your Best Potential Candidates 

Develop personas, marketing strategies and campaigns specific to your common open positions. Different positions attract different types of candidates. Understanding the nuances allows you to more directly content with job seekers, to communicate your company story and to welcome them into your culture with a personalized approach. Seek out a recruitment marketing partner with a deep data bench, capable of developing audience segments, media placements and creative to speak directly to specific candidate audiences.

Enhance Your Job Board Presence with Display & Video

Placements on job boards are effective in reaching those actively seeking a position. However, other traditional marketing methods like targeted display and video allow companies to share their full story. More visual formats let prospective candidates see your benefits and experience your culture. Both elements that can cause them to choose you as their next employer – over your competition.


Healthcare Recruitment Strategy

A growing aging population, pandemic burnout and a ramp up of traveling nurse opportunities have put a strain on healthcare recruitment. Nurses are in high demand – with an abundance of employment options to choose from. How does your healthcare facility standout in this mad dash for employment?

Invest in the Community You Serve

Healthcare is essential to the community. Consider supporting the community you serve by sponsoring local events, job fairs and awards to keep your organization top-of-mind. Not only will these positive associations bring your organization front and center, it will also generate positive word of mouth among the community – reaching friends and families connected to potential candidates.

Showcase Company Culture

Give a glimpse of what its like to work at your organization on any given day. Show the people who work there, the halls to be walked and the benefits to be had. Video succinctly communicates positive culture through virtual tours, testimonials and more. Written testimonials and other content featuring current employees lend authenticity to your showcase.

Replenish Talent Pools with New Grads

New graduates are critical in helping to fill staffing gaps and to replenish talent pools. Utilize highly targeted strategies to reach new graduates, while still on campus, where they are spending their time. Hyper local mobile targeting puts your organization front and center among soon-to-be-graduating adding you to their consideration set for post-graduation employment.


Education Recruitment Strategy

Like most categories of business, education providers are facing faculty and staff shortages. Finding experienced and passionate educators and faculty continues to be a challenge. Education institutions should look beyond salary and benefits to larger strategies to drive interest and applications for the upcoming school year ahead.

Build Your Talent Pool with Year-Round Strategy

Primary education recruitment season begins at the end of the previous school year, with many schools starting from scratch every year. Establishing a year-round recruitment marketing strategy, allows you
to reach faculty and staff considering a change throughout the school year, adding them to your talent pool as the year progresses. Having a year-round plan also puts your institution front and center, outside of the more cluttered traditional recruitment period.

Utilize Your Community As A Recruitment Tool

Your community has the potential to be a unique selling point for your institution. Consider highlighting the quality of life – showing prospective employees the community you serve. Community events, local activities, cost of living and more can have pull over prospective employees looking to make a move or to enjoy a way of life your community offers. Partner with local events, local organizations and even your convention and visitors bureau to generate content about your community.

Job Fairs Help Build Awareness of Your Institution

Passive and Active job seekers join job fairs to learn more about prospective districts and institutions. By merely being present, among your competition, you can ensure that your district or institution is in the consideration set for educators looking to make a career move. Both in-person and virtual career fairs provide additional visibility and awareness for your institution.


Warehouse Recruitment Strategy

Warehouses are experiencing unprecedented growth thanks to a shift towards online shopping. As growth continues and timely shipping remains critical, warehouses face a continual shortage of workers.

Tout the Benefits That Make You Stand Out

Warehousing jobs are not historically known for good benefits and upward mobility. With changing demand and increased competition, more warehouse companies are adding long-term benefits and job training to their offerings. As an employer, tout benefits like 401Ks, employer matching and paid training as part of new hire packages. Talk about your openings more as long-term careers vs. short- term or holiday employment for additional appeal.

Get Connected In the Community

Grassroots community efforts and word of mouth tactics still hold strong in warehousing recruitment. Sponsoring local community events and job fairs raises brand awareness in the community, spreads positive sentiment about your organization and jump starts word of mouth. This simple activation makes your organization more likely to be noticed by potential job seekers and considered as a stable, future local employer in a future job search.

Local Jobs, Local Placements

Warehousing recruitment pulls most applicants and new hires locally. Very rarely to companies hire outside of their immediate market. Tap into the local job seeker scene through local job boards, job fairs and other local job posting opportunities. Local job seekers continually use these outlets to find new employment opportunities.


Trucking Recruitment Strategy

Facing an aging workforce and increased competition for new talent, the trucking industry struggles to keep recruitment pipelines full and trucking routes staffed. Trucking industries should look to implement full-funnel marketing strategies to not only attract active job seekers but it keep talent pools fresh with new prospects.

Address Trucking Industry Myths

Increase top-of-the-funnel prospects by introducing the benefits of a trucking industry careers to passive job seekers. Address potential concerns head-on, including hours, mileage goals and living conditions while highlighting employment benefits such as 401K matching, healthcare and time off. Video and written content are both great vehicles to communicate this information.

Stay in Touch with Prospects

Deciding to change careers can be a lengthy process for passive job seekers. Keep your talent pool active with periodic communication about your business, job openings and career benefits. Set up an email calendar, reaching out to a list of emails from those who you met at job fairs, submitted an inquiry or sent a full resume. Frequently post about your culture, the trucking industry and openings to keep your followers engaged.

Job Boards Are Important

Trucking applicants remain tapped in to local and regional job boards. A presence on local job boards and job aggregator sites provide you business with bottom of the funnel presence – reaching those interested in the truck industry and actively applying now.


Professional Recruitment Strategy

Finding outstanding talent that fits your culture is a concern for any business. Make the most of your time and resources by attracting qualified candidates that can hit the ground running and succeed within your organization. Identify quality talent and cultivate your talent pool with leading recruitment marketing strategies perfect for professional businesses.

Showcase Your Company Culture

Tell the story of your business, your history, your employees and more. The more a prospective employee knows about your operations and culture the more they are able to determine whether they are a match for your organization. Office tour videos, employee testimonials and other visuals can help to show daily life within your company.

Tailor Communications to Open Positions

Instead of deploying blanket recruitment ads for all positions in your company, consider developing custom creative and campaigns for each position. Messaging should focus on key benefits and operations of that role, showcase photos and videos of that segment of your business and speak directly to those candidates. Specific communication, drives more qualified applications – increasing your odds of finding a match while building up your talent pool - than general recruitment ads.

Use Job Boards to Reach Active Job Seekers

Job Fairs, local job boards and job board aggregators remain critical bottom-of-the-funnel tactics in securing applications for open positions. While other flashier tactics will fill the top of your funnel, these more nitty-gritty media elements provide a place for active job seekers to seamlessly apply for the positions they want – now.



A few video examples:

Photography work for providers: