THE HALO EFFECT
Where You Place an Ad is More Important Than the Ad Itself.
At MassLive Media Group, our recommendations include all media types. Sometimes those recommendations also include our owned and operated sites or print publications, but only if it serves the needs of the campaign or initiative. When we make recommendations around our own products, though, you’ll benefit from the lift that will naturally occur by being placed on our site. The halo effect places your brand with a trusted and favorable reputation through being featured on our website.
Give your brand and message the benefit of our “halo”—the trust and loyalty we’ve built with generations of readers. Use our technology to find others that look like them to expand and amplify your reach. Scroll through the stats on the left to see just how effective the halo effect is.
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INDUSTRY INSIGHTS
Blog Posts
Why Small Businesses Shouldn’t Ignore Digital Marketing
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Marketing has one goal: to grow business and brand awareness. Increasing awareness is how businesses grow. However, small business owners work more closely with the...
Your Business Deserves Better than TV
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Broadcast television has been around a long time, but people’s viewing habits have changed and will continue to do so appointment viewing is a thing…
How AI Writing Tools Fall Short
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Balancing Use of AI Writing Tools Whether we realize it or not, artificial intelligence (AI) has changed our lives in many ways. Thanks to this...
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