How to Boost Candidate Engagement

The right content strategy can help boost candidate engagement. But without one, recruitment efforts can be unsuccessful. That makes having an efficient strategy important in the recruitment process. There are many ways in which recruiters can reach a wider audience when selecting potential employees. Knowing these strategies is a great start to enhancing your content and recruitment efforts.

MassLive Media Group provides insight into the world of recruitment marketing, providing recruiters with the capabilities needed to thrive. Here, we discuss the different ways recruiters can maximize their content to enhance recruitment efforts.

Use Social Media to Your Advantage

Social media is one of the best ways to reach a larger audience right from where you are. A social media profile can also say much about a company, what they stand for, and what they do. However, recruiters must have the right social media strategy for this type of marketing to be effective.

Content on social media should be meaningful and engaging while still adhering to your brand and values. That can include posts highlighting team members, community events, activities in your company, and more. That allows potential employees to see the culture of your company and how your team interacts with each other. In turn, they can decide if your company is a good fit.

Some of the best social media outlets for companies to explore include:

  • LinkedIn
  • Instagram
  • Facebook
  • X (formerly Twitter)
  • TikTok

Highlight Your Brand and Values

A company’s brand sets them apart from others, giving them unique aspects that cater to a wider audience. Your brand should directly reflect your values, which can help connect with aspiring employees and customers. When potential candidates can clearly see your brand and what you stand for, it is easier to determine if they are ideal for the role.

Additionally, using your brand and values to craft marketing strategies can help to keep your website and social media design consistent. Consistency is the key in the recruitment market, as it visually draws users to your page. It can also help future employees and customers see you as a reliable source of information, as the content is consistent and, therefore, reliable.

Rely on Email Marketing Campaigns

When it comes to recruitment, email marketing tends to be one of the best options for reaching potential candidates. Not only does it allow you to target a wider audience, but also be selective with your candidate options. Additionally, email marketing is user-friendly across many generations, from Gen X to Gen Z. This allows you to reach audiences of a wider age gap, depending on the type of candidate you are looking for.

However, another difficult element of email marketing is ensuring it remains engaging and grabs the reader’s attention. Without this crucial element, email marketing efforts can be ignored and unnoticed. Developing the right email marketing strategy that aligns with your brand and caters to a large audience is an important step in the recruitment process.

Create Video Content

In a world where creating video content is on the rise due to the popularity of certain social media outlets, companies must keep up. That means companies can benefit from creating their own video content and publishing it on their website and social media profiles. Video content is a great tool to showcase your company, brand, and culture. It allows potential employees to see your company culture, giving them a glimpse of what it may be like to work there. It also shares a more personal aspect with your audience, allowing them to meet, get to know, and follow along with your team.

Utilize Data and Other Recruitment Tools

Data and certain software can help make recruitment easier and more streamlined for recruiters. With so many resumes, profiles, and other outlets to explore, the options can be vast when it comes to finding hiring candidates. That’s why recruiters should utilize the data they’ve already collected to assist them in their search.

Software and data can narrow down your search by filtering out the top candidates based on keyword searches. For example, recruiters can filter down to candidates with just bachelor’s degrees or those in locations near your company. That makes the recruitment process much easier and allows you to view profiles you may not have noticed using old strategies.

Seek Recruitment Solutions at MassLive Media Group

With a team of experienced professionals in content marketing, MassLive Media Group can assist recruiters in developing a strong content strategy. Our success in the industry has made us a reliable, quality source for marketing, content, and more. To learn more about us or how to boost candidate engagement, contact us today.



Manufacturing Recruitment Strategy

Worker shortages in manufacturing industry is real. Highly skilled positions remain open as a significant portion of the manufacturing workforce is nearing retirement age. For manufacturers, building and maintaining a robust and skilled talent pool is key for both short-term and long-term hiring success.

Recruitment Marketing as a Relationship Builder, Not Just Candidate Sourcing

Don’t wait to be present until a position is open – consistently position your brand in front of both passive and active job seekers. Consistent branding creates a talent pool who is familiar with your company, benefits, culture and therefore more likely to consider you when looking to make a career change. Top of the funnel marketing tactics such as video and display make your brand presence known.

Build A Connection By Understanding Your Best Potential Candidates 

Develop personas, marketing strategies and campaigns specific to your common open positions. Different positions attract different types of candidates. Understanding the nuances allows you to more directly content with job seekers, to communicate your company story and to welcome them into your culture with a personalized approach. Seek out a recruitment marketing partner with a deep data bench, capable of developing audience segments, media placements and creative to speak directly to specific candidate audiences.

Enhance Your Job Board Presence with Display & Video

Placements on job boards are effective in reaching those actively seeking a position. However, other traditional marketing methods like targeted display and video allow companies to share their full story. More visual formats let prospective candidates see your benefits and experience your culture. Both elements that can cause them to choose you as their next employer – over your competition.


Healthcare Recruitment Strategy

A growing aging population, pandemic burnout and a ramp up of traveling nurse opportunities have put a strain on healthcare recruitment. Nurses are in high demand – with an abundance of employment options to choose from. How does your healthcare facility standout in this mad dash for employment?

Invest in the Community You Serve

Healthcare is essential to the community. Consider supporting the community you serve by sponsoring local events, job fairs and awards to keep your organization top-of-mind. Not only will these positive associations bring your organization front and center, it will also generate positive word of mouth among the community – reaching friends and families connected to potential candidates.

Showcase Company Culture

Give a glimpse of what its like to work at your organization on any given day. Show the people who work there, the halls to be walked and the benefits to be had. Video succinctly communicates positive culture through virtual tours, testimonials and more. Written testimonials and other content featuring current employees lend authenticity to your showcase.

Replenish Talent Pools with New Grads

New graduates are critical in helping to fill staffing gaps and to replenish talent pools. Utilize highly targeted strategies to reach new graduates, while still on campus, where they are spending their time. Hyper local mobile targeting puts your organization front and center among soon-to-be-graduating adding you to their consideration set for post-graduation employment.


Education Recruitment Strategy

Like most categories of business, education providers are facing faculty and staff shortages. Finding experienced and passionate educators and faculty continues to be a challenge. Education institutions should look beyond salary and benefits to larger strategies to drive interest and applications for the upcoming school year ahead.

Build Your Talent Pool with Year-Round Strategy

Primary education recruitment season begins at the end of the previous school year, with many schools starting from scratch every year. Establishing a year-round recruitment marketing strategy, allows you
to reach faculty and staff considering a change throughout the school year, adding them to your talent pool as the year progresses. Having a year-round plan also puts your institution front and center, outside of the more cluttered traditional recruitment period.

Utilize Your Community As A Recruitment Tool

Your community has the potential to be a unique selling point for your institution. Consider highlighting the quality of life – showing prospective employees the community you serve. Community events, local activities, cost of living and more can have pull over prospective employees looking to make a move or to enjoy a way of life your community offers. Partner with local events, local organizations and even your convention and visitors bureau to generate content about your community.

Job Fairs Help Build Awareness of Your Institution

Passive and Active job seekers join job fairs to learn more about prospective districts and institutions. By merely being present, among your competition, you can ensure that your district or institution is in the consideration set for educators looking to make a career move. Both in-person and virtual career fairs provide additional visibility and awareness for your institution.


Warehouse Recruitment Strategy

Warehouses are experiencing unprecedented growth thanks to a shift towards online shopping. As growth continues and timely shipping remains critical, warehouses face a continual shortage of workers.

Tout the Benefits That Make You Stand Out

Warehousing jobs are not historically known for good benefits and upward mobility. With changing demand and increased competition, more warehouse companies are adding long-term benefits and job training to their offerings. As an employer, tout benefits like 401Ks, employer matching and paid training as part of new hire packages. Talk about your openings more as long-term careers vs. short- term or holiday employment for additional appeal.

Get Connected In the Community

Grassroots community efforts and word of mouth tactics still hold strong in warehousing recruitment. Sponsoring local community events and job fairs raises brand awareness in the community, spreads positive sentiment about your organization and jump starts word of mouth. This simple activation makes your organization more likely to be noticed by potential job seekers and considered as a stable, future local employer in a future job search.

Local Jobs, Local Placements

Warehousing recruitment pulls most applicants and new hires locally. Very rarely to companies hire outside of their immediate market. Tap into the local job seeker scene through local job boards, job fairs and other local job posting opportunities. Local job seekers continually use these outlets to find new employment opportunities.


Trucking Recruitment Strategy

Facing an aging workforce and increased competition for new talent, the trucking industry struggles to keep recruitment pipelines full and trucking routes staffed. Trucking industries should look to implement full-funnel marketing strategies to not only attract active job seekers but it keep talent pools fresh with new prospects.

Address Trucking Industry Myths

Increase top-of-the-funnel prospects by introducing the benefits of a trucking industry careers to passive job seekers. Address potential concerns head-on, including hours, mileage goals and living conditions while highlighting employment benefits such as 401K matching, healthcare and time off. Video and written content are both great vehicles to communicate this information.

Stay in Touch with Prospects

Deciding to change careers can be a lengthy process for passive job seekers. Keep your talent pool active with periodic communication about your business, job openings and career benefits. Set up an email calendar, reaching out to a list of emails from those who you met at job fairs, submitted an inquiry or sent a full resume. Frequently post about your culture, the trucking industry and openings to keep your followers engaged.

Job Boards Are Important

Trucking applicants remain tapped in to local and regional job boards. A presence on local job boards and job aggregator sites provide you business with bottom of the funnel presence – reaching those interested in the truck industry and actively applying now.


Professional Recruitment Strategy

Finding outstanding talent that fits your culture is a concern for any business. Make the most of your time and resources by attracting qualified candidates that can hit the ground running and succeed within your organization. Identify quality talent and cultivate your talent pool with leading recruitment marketing strategies perfect for professional businesses.

Showcase Your Company Culture

Tell the story of your business, your history, your employees and more. The more a prospective employee knows about your operations and culture the more they are able to determine whether they are a match for your organization. Office tour videos, employee testimonials and other visuals can help to show daily life within your company.

Tailor Communications to Open Positions

Instead of deploying blanket recruitment ads for all positions in your company, consider developing custom creative and campaigns for each position. Messaging should focus on key benefits and operations of that role, showcase photos and videos of that segment of your business and speak directly to those candidates. Specific communication, drives more qualified applications – increasing your odds of finding a match while building up your talent pool - than general recruitment ads.

Use Job Boards to Reach Active Job Seekers

Job Fairs, local job boards and job board aggregators remain critical bottom-of-the-funnel tactics in securing applications for open positions. While other flashier tactics will fill the top of your funnel, these more nitty-gritty media elements provide a place for active job seekers to seamlessly apply for the positions they want – now.